• Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

  • Quality Products Sourced from Local Producers

    Serving Melbourne for over 30 Years

    Fast Delivery Across Melbourne

Chosen With Your Wellbeing in Mind

At Wholefoods, everything on our shelves is there for a reason. We carefully select products that support healthier, everyday living. From certified organic produce to natural pantry staples, dairy, and eco-friendly home essentials. Not everything is organic, but everything meets our standards for quality, integrity and care.

We focus on real ingredients, trusted suppliers, and food grown closer to home wherever possible. It’s our way of making healthy choices simpler. So you can shop with confidence, feed your family well, and feel good about what’s in your basket.

Good food, chosen with care.

For you and for our community.

Shop By Brands

Testimonials

testimonial author avatar
Ezra Darby
Had the pleasure of purchasing fresh quality produce yesterday, impressed is an understatement in dealing with the staff, friendly service and shared a few laughs - not the usual customer experience pow wow.. Highly recommend!
testimonial author avatar
Evan Aubertin
Seldom does a shop inspire me to write a review, but the crew at this little Fitzroy Whole Foods deserves a shoutout. They’re knowledgeable, ceaselessly cheery, and give those good neighbourhood shop vibes. Well done
testimonial author avatar
Chole
Have nothing but good things to say about the store and employees! The two ladies who frequently serve my partner and I have been lovely and super friendly, and the other gentleman is such a sweetheart and super kind. Since moving to Collingwood 5 months ago, my partner and I exclusively shop here due to the amazing attitudes of the staff members.My only critique would be that the shop needs a sliding door, or at least some way of keeping the heat in for the poor staff!
testimonial author avatar
Amy Twig
This is fantastic organics shop! The staff are always very lovely and helpful. The range and prices are very good. I recently found out that my mother back in her student share house days also use to shop here so it has come full circle.It's a Fitzroy gem.
testimonial author avatar
N C
Wholefoods Fitzroy is a fantastic spot for fresh, healthy, and nourishing food. I always drop in when in the area to pick up some snacks or milk, as I do my usual organic shopping at their other branches.The shopping atmosphere is calm and pleasant, and the staff are friendly and lovely too.
testimonial author avatar
Nikota Kelly
Your health food shop is BY FAR my favourite/ best in Melbourne! I love coming in and seeing what you guys have, which is all awesome quality/ range/ well-priced. The staff are all super lovely and helpful. And good tunes too!!! A jolly good time is always promised!!
testimonial author avatar
Ezra Darby
Had the pleasure of purchasing fresh quality produce yesterday, impressed is an understatement in dealing with the staff, friendly service and shared a few laughs - not the usual customer experience pow wow.. Highly recommend!
testimonial author avatar
Evan Aubertin
Seldom does a shop inspire me to write a review, but the crew at this little Fitzroy Whole Foods deserves a shoutout. They’re knowledgeable, ceaselessly cheery, and give those good neighbourhood shop vibes. Well done
testimonial author avatar
Chole
Have nothing but good things to say about the store and employees! The two ladies who frequently serve my partner and I have been lovely and super friendly, and the other gentleman is such a sweetheart and super kind. Since moving to Collingwood 5 months ago, my partner and I exclusively shop here due to the amazing attitudes of the staff members.My only critique would be that the shop needs a sliding door, or at least some way of keeping the heat in for the poor staff!
testimonial author avatar
Amy Twig
This is fantastic organics shop! The staff are always very lovely and helpful. The range and prices are very good. I recently found out that my mother back in her student share house days also use to shop here so it has come full circle.It's a Fitzroy gem.
testimonial author avatar
N C
Wholefoods Fitzroy is a fantastic spot for fresh, healthy, and nourishing food. I always drop in when in the area to pick up some snacks or milk, as I do my usual organic shopping at their other branches.The shopping atmosphere is calm and pleasant, and the staff are friendly and lovely too.
testimonial author avatar
Nikota Kelly
Your health food shop is BY FAR my favourite/ best in Melbourne! I love coming in and seeing what you guys have, which is all awesome quality/ range/ well-priced. The staff are all super lovely and helpful. And good tunes too!!! A jolly good time is always promised!!

Frequently Asked Questions

Do you have an online store?

Yes. You can shop thousands of products online for home delivery or free Click & Collect from any Wholefoods store.

Our range includes fresh organic produce, pantry staples, health foods, supplements, natural personal care and more. While we do our best to keep our online store up to date, availability can change throughout the day.

Where do you deliver?

Courier delivery for non-refrigerated items is available nationwide.  Shipping - Melbourne & Victoria - Selected Post Codes

This will be calculated based on three zones set by our courier that covers most (about 90% of postcodes) but not all of Victoria.We offer refrigerated delivery throughout most of Victoria.

Our refrigerated courier services approximately 90% of Victorian postcodes, although some towns within those postcodes may not be serviced. If we're unable to deliver to your address, we'll contact you as soon as possible to discuss your order.

Unfortunately, we cannot ship refrigerated products outside Victoria.

How much does delivery cost?

Delivery is calculated automatically at checkout based on your location within our courier's delivery zones.

Can I choose a delivery time?

Because we use refrigerated courier partners, we're unable to provide specific delivery times.

If no one is home, your order will be left in a safe place where possible.

Please ensure your nominated location is suitable for leaving refrigerated or perishable products.

What happens if my delivery is left unattended?

If your order is left in a safe location at your delivery address, responsibility for the order transfers to you.

Unfortunately, we can't provide replacements or credits for orders that are stolen or damaged after delivery.

Do you offer Click & Collect?

Yes.

Click & Collect is free from all three Wholefoods stores:

  • Brunswick
  • Fitzroy
  • Flemington

We'll let you know when your order is ready for collection.

Where are your stores?

Brunswick
467 Lygon Street, Brunswick East VIC 3056

Fitzroy
277 Smith Street, Fitzroy VIC 3065

Flemington
137 Mt Alexander Road, Flemington VIC 3031

What are your opening hours?

Brunswick
Monday - Friday 8:30 am–7 pm
Saturday 8:30 am–6 pm
Sunday 10 am–5 pm

Fitzroy
Monday - Friday 8:30 am–7 pm
Saturday 8:30 am–7 pm
Sunday 10 am–7 pm

Flemington
Monday - Friday 8:30 am–7 pm
Saturday 8:30 am–6 pm
Sunday 10 am–5 pm

Please note our opening hours may change on public holidays.

Is everything you sell organic?

Not everything.

Our goal is to provide the healthiest food possible. Much of our range is certified organic or biodynamic, alongside carefully selected natural products from trusted Australian suppliers where organic options may not be available.

Everything we stock has been chosen because we believe it's a quality product we'd happily have in our own homes.

Where does your produce come from?

Whenever possible, we source from Victorian growers and Australian producers.

Supporting local suppliers means fresher produce, fewer food miles and stronger local communities.

Seasonality sometimes means products are sourced from interstate to maintain quality and availability.

Do you support local suppliers?

Absolutely.

Supporting local growers, farmers and makers has been part of Wholefoods since 1989.

Wherever possible, we choose Victorian and Australian producers, helping strengthen local communities while bringing our customers exceptional products.

Do you sell gluten free, vegan and dairy free products?

Yes.

We stock an extensive range of:

  • Organic
  • Biodynamic
  • Gluten Free
  • Dairy Free
  • Vegan
  • Vegetarian
  • Natural Health Foods

If you're looking for something specific, our friendly team will be happy to help.

Can you order products in for me?

Often, yes.

If there's a product you'd like us to stock, please ask in store or get in touch. While we can't guarantee availability, we'll always do our best to source it.

When does fresh produce arrive?

Fresh fruit and vegetables arrive throughout the week to ensure the best possible quality and freshness.

Because we work with seasonal produce, availability changes regularly throughout the year.

Why is a product unavailable?

Organic farming follows the seasons.

Occasionally weather conditions or harvest timing affect supply. Rather than compromise on quality, we'd rather wait until products meet the standards our customers expect.

What is your returns policy?

If a product is:

  • Faulty
  • Unsafe
  • Not as described
  • Past its use-by date

you're entitled to a refund, replacement or repair under Australian Consumer Law.

Can I return an item if I've changed my mind?

We don't offer change-of-mind refunds on perishable goods.

Eligible non-perishable products may be returned within 14–30 days, provided they are:

  • Unopened
  • Unused
  • Accompanied by proof of purchase

How do I request a refund?

Please contact us by emailing:

organic@wholefoods.com.au

Returns can also be sent to:

Organic Wholefoods
137 Mt Alexander Road
Flemington VIC 3031

Refunds are processed back to your original payment method.

Why was I charged a different amount to my original order?

When you place an online order, we place a temporary hold for the estimated total.

When your order is packed, the final amount may change if:

  • A product is unavailable
  • You choose a substitute
  • Quantities vary (such as fresh produce sold by weight)
  • Delivery isn't available to your address

You'll only be charged the final value of your completed order.

What happens if something is out of stock?

Occasionally stock changes before your order is packed.

If this happens we'll contact you to discuss suitable substitutions or remove the item from your order before finalising payment.

What sustainability initiatives does Wholefoods support?

Looking after the environment has always been part of Wholefoods.

Some of the ways we support more sustainable shopping include:

  • Supporting Victorian and Australian producers
  • Organic and biodynamic farming
  • Reusable milk bottle programs
  • Eco-friendly household products
  • Bulk food options
  • Products with minimal or recyclable packaging wherever possible

How can I contact Wholefoods?

For general enquiries:

Email: organic@wholefoods.com.au

Why shop at Wholefoods?

For more than 35 years, Wholefoods has been helping Melbourne families make healthier choices.

We're proudly Melbourne-owned and built around four simple values:

  • Health First — We carefully select products we'd happily feed our own families.
  • Support Local — We prioritise Victorian and Australian growers and producers wherever possible.
  • Friendly Service — Our knowledgeable team genuinely enjoys helping people discover great food.
  • Community — We've been part of Brunswick, Fitzroy and Flemington for decades, building lasting relationships with our customers and suppliers.

Whether you're doing your weekly grocery shop or discovering something new, we're here to make healthy living feel welcoming, accessible and enjoyable.